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ASO Specialist – Gaming App
Experience: 4 to Years
Job Brief
Job Type: Remote – Full Time
Salary: 30 LPA
Ideal Candidate:
We are seeking an ASO Specialist with expertise in optimizing gaming apps for app stores (Google Play and Apple App Store). The candidate will be responsible for improving the visibility and performance of our gaming apps in the app stores, driving downloads through organic & paid strategies, and analyzing user behavior to improve retention and monetization.
Salary: 30 LPA
Ideal Candidate:
We are seeking an ASO Specialist with expertise in optimizing gaming apps for app stores (Google Play and Apple App Store). The candidate will be responsible for improving the visibility and performance of our gaming apps in the app stores, driving downloads through organic & paid strategies, and analyzing user behavior to improve retention and monetization.
Position: ASO Specialist – Gaming App
Experience: 4 to Years
Salary: Don’t worry about it, if you have right skills.
No. of Openings: Always open for the right candidate.
Responsibilities & Duties
- Conduct keyword research to identify the best terms for app metadata (title, description, and keywords).
- Optimize app listings to maximize app visibility and downloads.
- Monitor app performance metrics (rankings, reviews, downloads, and retention) and provide actionable insights.
- Analyze competitor strategies and trends in the gaming category.
- Collaborate with game designers and marketing teams to align ASO efforts with overall game strategy.
- Create and test app store assets (screenshots, videos, icons) to improve app conversion rates. Manage and respond to app reviews and ratings to enhance user sentiment.
- Stay updated on app store algorithms, guidelines, and trends specific to gaming.
Skill-set we are looking for
- Proven experience in ASO, specifically for gaming apps.
- Familiarity with app store optimization tools (e.g., Sensor Tower, App Annie, Mobile Action, or similar).
- Strong understanding of app store algorithms, ranking factors, and guidelines.
- Knowledge of the gaming industry, including user behavior and trends.
- Ability to analyze data and turn insights into strategies.
- Experience creating or collaborating on app store assets (icons, screenshots, videos).
- Good communication skills to work with teams across development and marketing.
Preferred Skills:
- Experience with global ASO campaigns targeting multiple regions.
- Familiarity with A/B testing for app store assets.
- Passion for mobile gaming and an understanding of what drives players to download and engage with games.
Educational Background:
- A Bachelor’s degree in Marketing, Business, Data Analytics, Game Development, or a related field.
- Equivalent experience in the gaming or mobile app industry will also be considered.
Benefits you get
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No bond/agreement
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Flexible timing
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Celebrations
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5 days working
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Medical insurance
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Technical growth
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18 paid leaves and 10 holidays
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Paid subscriptions of channels
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Games indoor
& outdoor -
On time salary
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Friendly environment
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Work life balance